BSB50215 – Diploma of Business


Click on the unit code below for more information about each unit in this course.

BSBMKG501 – Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

Topics covered in this unit include:

  1. Identify marketing opportunities
  2. Investigate marketing opportunities
  3. Evaluate required changes to current operations

Unit Outcomes

Upon successful completion of this unit students will develop critical thinking, an innovative mindset and decision making skills to explore, analyse and evaluate options against set criteria, choosing most appropriate option and identify opportunities for improvement.

BSBMKG507 – Interpret market trends and developments

This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.

Topics covered in this unit include:

  1. Interpret trends and market developments
  2. Analyse qualitative results
  3. Report on market data

Unit Outcomes

Upon successful completion of this unit students will be able to develop plans and uses effective organisational and time management skills to complete tasks with an awareness of how they may contribute to longer term operational and strategic goals.

BSBMKG514 – Implement and monitor marketing activities

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.

It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.

Topics covered in this unit include:

  1. Implement marketing strategies and tactics
  2. Monitor marketing strategies and tactics
  3.  Evaluate and improve marketing performance

Unit Outcomes

Upon successful completion of this unit students will be able to identify opportunities for improvement in line with changing customer requirements and communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation.

BSBINN502 – Build and sustain an innovative work environment

This unit describes the skills and knowledge required to create an environment that enables and supports the application of innovative practice focusing on a holistic approach to the integration of innovation across all areas of work practice.

It applies to individuals working in leadership or management roles in any industry or community context. The individual could be employed by the organisation, but may also be an external contractor, the leader of a cross organisation team or of a self-formed team of individuals. The work group could be permanent or temporary in nature.

Topics covered in this unit include:

  1. Lead innovation by example
  2. Establish work practices that support innovation
  3. Promote innovation
  4. Create a physical environment which supports innovation
  5. Provide learning opportunities

Unit outcomes

Upon successful completion of this unit students will be able to implement procedures that foster innovation and evaluation of innovative ideas, promote the value of innovation in line with organisational objectives and encourage formal and informal learning opportunities to help develop the skills needed for innovation.

BSBPMG522 – Undertake project work

This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

This unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

Topics covered in this unit include:

  1. Define project
  2. Develop project plan
  3. Administer and monitor project
  4. Finalise project
  5. Review project

Unit outcomes

Upon successful completion of this unit students will be able to apply systematic and analytical decision-making processes relevant to project management, including, budget processes, risk management, financial reporting and closeout review for a simple project.

BSBRSK501 – Manage risk

This unit describes skills and knowledge required to manage risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting.

It applies to individuals who are working in positions of authority and are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

Topics covered in this unit include:

  1. Establish risk context
  2. Identify risks
  3. Analyse risks
  4. Select and implement treatments

Unit Outcomes

Upon successful completion of this unit students will be to review organisational processes, procedures and requirements for undertaking risk management in accordance with current risk management standards and techniques, understand critical success factors, develop risk mitigation strategies and evaluation the risk management process

BSBMKG523 – Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

Topics covered in this unit include:

  1. Determine marketing communication requirements
  2. Develop marketing communication brief
  3. Design integrated marketing communication strategy
  4. Select and recommend media for marketing strategy
  5. Develop creative brief

Unit Outcomes

Upon successful completion of this unit students will be to develop a creative brief that meets the client needs, communicate objectives in measurable terms, define key characteristics, competitive factors and market situation facing product or service, and select marketing communication options appropriate for the brief.

BSBADV507 – Develop a media plan

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also

Topics covered in this unit include:

  1. Define media requirements
  2. Select media vehicles
  3. Determine media schedule
  4. Produce media plan

Unit Outcomes

Upon successful completion of this unit students will be able to make informed decisions about media requirements and utilise continuous improvement and testing strategies to ensure effectiveness of final media plan.

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